4 May of 2022

CUPRA Australia launches a limited run of three of its flagship cars in Australia. The company that has recently entered the Australian market has arrived to revolutionize it, bringing together emotion, electrification and performance and enhancing the love for cars and driving in the era of electrification.


Known as the unconventional challenger brand, CUPRA Australia has opened its e-shop for limited pre-orders of the three models of: CUPRA Formentor crossover SUV, the CUPRA Leon hatchback and the CUPRA Ateca SUV.

Australia will be the first market where CUPRA will operate exclusively as a performance brand. Last year, CUPRA maintained its upward trend, tripling global sales with 80,000 vehicles delivered, driven by the success of the CUPRA Formentor.

From Barcelona to Australia

15,237kms. There is a large physical distance between Barcelona & Australia, but there is no emotional distance and CUPRA’s progressive mindset finds its match in Australia.

Launched in 2018, CUPRA’s headquarters and a racing car factory are located in Martorell (Barcelona), in addition to a global network of specialised points of sale.

Pre-orders are available from today

Members and friends can be the first to own a CUPRA car in Australia by clicking on the link and choosing their desired CUPRA model (Ateca, Leon, Formentor). They will be able to secure their vehicle by placing a refundable deposit.